Newly opened Soho hotspot


Dirty Harry’s is a newly opened Soho hotspot on bustling Wardour St. Opening to critical acclaim, the multiple bars promise to offer the best cocktails, craft beer, and live entertainment as well as a serious burger and street food offering that isn’t to be missed. This refined twist on dive bars the likes of Coyote Ugly offers nightly dance shows from the “Harry’s Honeys,” dancing on bar tops to classic rock & indie tunes.


iFour were initially contacted to design three separate bar areas that could accommodate for both a huge range of beers and spirits, the nightly bar top entertainment as well as provide optimal space for the bar staff to use their creative flair. After initial meetings with Hamish of PC Soho Ltd and Dirty Harry’s Bars Manager Milan the team at iFour gained a flavour for that the bar offering wanted to achieved and jumped at the opportunity to create something truly fun and unique.

Once the planning stage was complete the initial install was a fast turnaround, getting the bar up and running in time for a fitting launch. The bars boast extensive ranges of mezcal, gin, rum, 44 different beers and more. Whether you’re looking for something intense, complex and sophisticated or something refreshing and fruity, there’s something for everyone. What is now one of the biggest back bars in London is sure to have the right drink for you.


Milan, Dirty Harry’s Bars Manager commented: “In order to be successful and to do business to a higher standard we collaborated with iFour to design all of the bars in our venue. They build the best bars in London and they brought they’re expertise to us and helped us with setting up the bar. iFour Designs are definitely one of the best, if not the best, I’ve seen around London”.


iFour continued to support Dirty Harry’s throughout the launch period and beyond, ensuring they received the best service possible from our team.