A taste of the silk road


iFour Hospitality Design Ltd specialise in the design and fit-out of bars and restaurants for clients throughout the hospitality industry. The company provides a full turnkey service, with works including custom bar fabrication, bespoke wine displays, full kitchen fit-outs, custom cooking solutions and more.


iFour Hospitality Design Ltd is overseen by company directors, Paul Martin and Lee Swiffen, who boast more than 35 years’ experience between them. Over the years, Paul and Lee have been involved in various prestigious projects and are currently involved in the launch of multiple sites for two new fast casual restaurant groups opening later this year.


Most recently iFour Hospitality Design Ltd has been heavily involved with Samarkand to create two new bars, a custom wine and custom vodka display (both complete with bespoke lighting and racking) for the restaurant. In addition, iFour Hospitality Design Ltd upgraded the kitchen to include a custom island cooking suite, complete with robata grill, induction pans, new FriFri fryer systems and more.


Paul Martin, Director of iFour Hospitality Design Ltd, said “It was great to be involved with this project because we have worked with the project team for many years. We have long standing working relationships with the project manager, the designer and the main contractor and this always helps a project run smoothly. The client was also very exciting to work with and had a lot of great ideas to execute the work effectively.”


Paul added “At iFour Hospitality Design Ltd, we enjoy working with new clients, start-ups and new groups as they are coming into the industry.

Working very early on in the brand, perhaps a lot sooner than other catering/bar design houses would do, allows us to spend time assisting clients with their project, demonstrating our commitment to their new venture.”


Lee Swiffen, Director of iFour Hospitality Design Ltd, continues “As the site had previously been a restaurant, we had to work within the existing kitchen space. The dishwash area was retained along with some items for the preparation area. This allowed us to concentrate on the design for the main cooking island.

The client wanted the kitchen to be open, allowing customers to experience the sights, sounds and most importantly smells of a busy restaurant kitchen.


As space was limited, traditional off the shelf equipment was not suitable. A bespoke fabricated island was therefore the ideal solution, allowing equipment from a variety of manufacturers to be built in.


This equipment included induction hobs, griddles, twin fryers, and a bespoke wood burning robata grill and charcoal tandoor oven. All this was incorporated into an island with a footprint of only 2925x1500mm.”


The iFour team are extremely happy to have completed works at such a prestigious location incorporating style, sophistication and elegance into every part of the installation.